Wall-e was a film Pixar had been planning for awhile. It was the last of the original Pixar ideas to finally be made into a film. Like most Pixar films, this one falls into the Hotelling effect. Pixar marketed this to a central niche, and even thought it's marketed there many people may enjoy this film. Pixar does a great job of this allowing every single film to be enjoyed by everyone. Disney may be a giant company, but by adding the Pixar tag it creates the idea of a big company, but a smart company, which treats it's employees well and is an amazing company. Pixar is very smart at this, and it has been like this with every film.
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